Among the main issues identified throughout the FEGO market research for all three project sectors was the lack of branding and promotion at the enterprise and destination levels. Marketing and digital services used for promotional purposes are currently costly for startups and micro businesses in the furniture, apparel, and rural tourism sectors. Even though there is a widespread use of promotion through social media platforms by businesses, they still lack skills and knowledge in professional use, data collection, analyses, and other relevant factors that contribute to the improvement of service provision and business growth. Start-ups, in particular, face challenges in creating a professional marketable identity and maintaining a presence on social media. In general, companies lack basic elements such as logos, brand books, websites, social media presence, and marketing strategies. However, companies are becoming increasingly aware of the importance of branding and marketing via various channels to reach potential customers. Promotional potential remains untapped, especially with the integration of marketing efforts across different actors (e.g., bundling of products/services and branding).
Therefore, the FEGO project is looking for specialized marketing agencies to offer the above-mentioned services that will help the project partners in all three sectors (furniture, apparel, and rural tourism) improve their visual identity and market presence.
The FEGO project aims to support its targeted enterprises towards working with marketing companies on expertise in the above-mentioned areas, aiming to improve marketing-related aspects such as branding, promotion, visibility, digital presence, and know-how. For this purpose, FEGO seeks to identify and engage service providers throughout the following months, to develop one or more activities as described in the ‘deliverables’ section, depending on the needs of the activity and project partner beneficiaries.
FEGO is seeking quotations from service providers on the following activities:
The prices of activities should be presented separately and at a fixed price per activity. The engagement of the service provider will vary accordingly to the project partner’s needs. The company may offer additional services that are not foreseen in this ToR, however, such services will be evaluated independently.
All costs, including travel expenses and other related costs, should be foreseen in the consultant’s/company financial proposal (gross amount).
The service is expected to be contracted for the duration period (November 2022 – December 2023).
The assignment period is planned to start in the following months, with no limited deadline. In agreement with the service providers, the specifications for the contract for the service provider/s (including the timeframe of the contract) will be defined at the time of engagement.
A brief technical and financial offer based on the terms of reference should be sent by 14 November 2022, CoB with the subject REF: “Branding and social media services for FEGO partners” to email@example.com.
Deadline14 November 2022
Download the ToR for branding and social mediaToR - Branding and Social Media services
The project Fostering Employment and Growth Opportunities (FEGO) aims to boost inclusive market systems development in Kosovo to generate self-employment in the apparel, furniture, and rural tourism sectors. Funded by SIDA, implemented by Swisscontact.